_insight _innovation _strategy _creative
a strategy studio built for the future
for ambitious brands who want to lead and shape culture.
expert in big picture, action-led strategy that centres impact as well as output.
creating culturally relevant work that makes sense for people, profit and planet.
recent work
01
adidas football
research and strategy consultancy over 6 years with adidas Football’s first line, including development of a brand ideology, multiple seasonal narratives and annual white papers on the changing state of modern football
02
dr martens
multi-market research and brand-led growth strategy for the subcultural icon gone mainstream
03
charlton athletic
a new cultural positioning, visual identity and creative activation roadmap for the South East London football club
04
nike
cultural innovation workstream to reset the brand’s approach to social media, covering channel strategy, tone of voice and audience opportunities
05
tommy hilfiger
bespoke cultural research into pop culture in China, a global cultural narrative, and content strategies to support capsule launches including Lewis Hamilton and HER
06
woolrich
future-facing cultural core audience definition and engagement strategy for the American heritage icon
07
sonos
cultural positioning, audio content strategy and creative concept development for what is now Sonos Radio
08
adidas creative direction
creative exploration and resultant insight immersion into the frontiers of global youth sport culture
